On April 10, the 2021 Advanced Professional Technical Level Certification Training Program for Shanghai Convention Management kicked off at the Gubei Campus of Shanghai University of Foreign Affairs and Trade.
At the opening ceremony, Shang Jingmin, President of the Shanghai Convention Industry Association and Co-Dean of the Yangtze River Delta Convention Research Institute, delivered a speech introducing the background, purpose, and significance of this training program.
Shang Xianxian, Party Secretary of the Shanghai Convention Industry Association and Secretary-General, and Tu Jianqing were invited to attend the opening ceremony and took a group photo with 42 participants from the Yangtze River Delta region. The opening ceremony was hosted by Professor Wang Chunlei, Dean of the School of Exhibition and Tourism at Shanghai University of Foreign Affairs and Trade and Co-Dean of the Yangtze River Delta Convention Research Institute.
Following the opening ceremony, Chen Xianxian, Honorary Chairman of the UFI, Director of the National Convention Industry Standardization Technical Committee, Party Secretary of the Shanghai Convention Industry Association, and Co-Dean of the Yangtze River Delta Convention Research Institute, delivered a lecture titled 'Review and Prospects of the International Convention Industry.' He discussed the latest dynamics and trends in the international convention industry from his career perspective and the 2010 Shanghai World Expo, dividing the analysis into pre-pandemic, pandemic impact, and post-pandemic periods, and offered targeted policy recommendations for China's convention industry.
In the afternoon, Wang Sizheng, former Deputy Director of the Shanghai Development and Reform Commission, President of the Shanghai Macroeconomic Association, and a special advisor to the Yangtze River Delta Convention Research Institute, delivered an engaging lecture titled 'A Century of Great Transformation: Strategic Responses.' His lecture covered eight aspects including global changes, opening up to the world, innovation as the foundation of a strong country, and social governance, and was well-received by the participants.
Subsequently, Fang Hui, General Manager of the Operation Center of the Shanghai National Convention and Exhibition Center, delivered a lecture titled 'From the CIIE: Management and Operations of Mega-Exhibition Projects.' He discussed the background, significance, main content, and operational mechanisms of the CIIE, using examples such as the Canton Fair and the Shanghai International Auto Show, providing insightful and thought-provoking content.
According to reports, at a recent press conference held by the Shanghai Municipal Government, Vice Mayor Zong Ming introduced the relevant situation of the '14th Five-Year Plan for Elevating the International Trade Center Function of Shanghai.' In response to media questions on how to effectively utilize the platform of the CIIE (China International Import Expo) to further enhance the ability of the exhibition industry in configuring global resources and build a world-class exhibition hub, Municipal Commerce Commissioner Gu Jun stated that during the 14th Five-Year Plan period, Shanghai will continue to hold high-quality CIIE events, fully leveraging its role as an international procurement, investment promotion, cultural exchange, and open cooperation platform. Efforts will be made to continuously expand the spillover effects of the CIIE. Significant efforts will also be made to promote innovation in exhibition models, technologies, and mechanisms, with a focus on building Shanghai into a world-class exhibition hub with more mature market mechanisms, more vibrant exhibition enterprises, more concentrated brand exhibitions, and greater global influence.
This year's Professional Level Certification Training Program for Exhibition Management (Advanced) was held against this backdrop. This project is a branded training initiative independently developed and launched by the Shanghai Association of Exhibition Industry, which enjoys a good reputation in the industry. According to the cooperation framework between the Shanghai Association of Exhibition Industry and Shanghai University of Foreign Languages and Trades, this year's training program was jointly hosted by the Yangtze River Delta Exhibition Research Institute, established by both parties. Future projects such as intermediate training and customized training in different locations will also be launched, aimed at cultivating more high-caliber professional exhibition talents for Shanghai and other cities in the Yangtze River Delta region.
