On November 9th, UFI Honorary Chairman and Secretary of the Shanghai Exhibition and Convention Industry Association, Chen Jianxin, along with Secretary-General Tu Jianqing, met with participating companies in the 4th China International Services Trade Fair, including Munich Exhibition (Shanghai) Co., Ltd., MioLand, DeMai International Exhibition Co., Ltd., Shanghai Jing Bridge Exhibition Services Co., Ltd., and ZhiAo Exhibition (Shanghai) Co., Ltd. The discussion focused on key issues such as: how exhibition companies can seize opportunities, innovate, and adapt to the challenges presented by the COVID-19 pandemic, the significant changes in the industry, digital exhibitions, the development of the exhibition industry under the dual circulation model, and building an international exhibition hub.