On September 4, 2021, the "Intermediate Level Professional Technical Qualification Certification Training Program for Exhibition and Convention Management" was held at the Shanghai International Exhibition Center.
This training program, lasting 4 days, included 12 sessions on topics such as "Implementing Intelligent Management in Trade Shows," "An Overview of Trade Show Project Organization," and "Building Corporate Culture in Trade Shows in the New Era." A total of 78 participants attended, representing a range of companies involved in the trade show industry, including those involved in project management, exhibition construction, venue management, and supporting services.
The following individuals were invited to attend the opening ceremony:
* Chen Jianxin, Secretary of the Party Committee and Co-Director of the Yangtze River Delta Exhibition and Convention Research Institute, Shanghai Exhibition and Convention Industry Association
* Sang Jingmin, Deputy Secretary of the Party Committee and Chairman of the Shanghai Exhibition and Convention Industry Association, Co-Director of the Yangtze River Delta Exhibition and Convention Research Institute
* Wang Chunlei, Dean of the Exhibition and Tourism College, Shanghai Institute of Foreign Trade and Economics, and Co-Director of the Yangtze River Delta Exhibition and Convention Research Institute
* Tu Jianqing, Secretary-General of the Shanghai Exhibition and Convention Industry Association and Co-Director of the Yangtze River Delta Exhibition and Convention Research Institute
* Ding Ye, Director of the Exhibition Economics and Management Department, College of Exhibition and Tourism, Shanghai Institute of Foreign Trade and Economics, and Co-Director of the Yangtze River Delta Exhibition and Convention Research Institute
The opening ceremony was presided over by Professor Wang Chunlei, with a welcome address delivered by President Sang Jingmin. President Sang stated that this training and certification program was designed to meet the demand for specialized talent in the Longjiang Convention and Exhibition industry, prioritizing practical application to enhance the critical thinking, learning, management, and planning skills of project management personnel in convention and exhibition companies. The teaching team comprises experienced senior managers from leading companies, professors with extensive teaching experience from universities, and industry experts. We are confident that the insights, knowledge, and perspectives shared by these industry leaders will provide valuable inspiration and guidance for participants.
During the commencement ceremony, several leaders jointly presented certificates to participants who had successfully completed the "Advanced" certification program for Shanghai Exhibition and Convention Management Professional Technology Level.
Lecture by Mr. Jiang Gang Sheng, Director of the Pudong New Area Exhibition Industry Promotion Center
"Driving the Intelligent Management of Trade Shows"
Ms. Wang Lei, President of Shanghai International Exhibition Co., Ltd., delivers a presentation.
《Overview of Exhibition Project Organization》
Lecture by Dr. Cai Meng, PhD, from Fudan University, Shanghai.
《Building Corporate Culture in Exhibition and Convention Enterprises in the New Era》
Ms. Meng Yi-ning, General Manager of Shanghai Technology Exhibition Co., Ltd., delivers a presentation.
《Insights from the Pujiang Innovation Forum: Planning Large-Scale Forums》
Lecture by Mr. Shen Hong, General Manager of Shanghai Art & Design Co., Ltd.
《"From Concept to Production: The US Perspective"》
Lecture by Dr. Gu Yingkang, PhD, from Shanghai Second Industrial University
"An Overview of Exhibition Management"