Seeking to explore and promote Chinese culture and art, creating innovative museum models.
A foreign observer, along with a group of Chinese designers with strong ideals and aspirations, meticulously documented their experiences.
On August 31, 2020, the Shanghai Museum held an international competition for the conceptual design of the new East Wing exhibition hall. The objective of this new exhibition hall is to establish a world-class museum of Chinese ancient art.。
Innovative architectural designs have emerged in Pudong.
Xenario, founded by Mr. Fei Apple, and his creative team, have initiated a new perspective on cultural exhibitions: What does the modern museum truly need?
"Our approach is not focused on quickly replicating existing exhibit designs or rushing to solve technical challenges. Instead, we approach the project with a spirit of inquiry, seeking to understand the essence of ancient culture and the evolving expectations of modern Chinese visitors to museums. We conduct in-depth interviews with experts, engage in extensive discussions, and meticulously research historical materials to uncover the stories behind artifacts. This allows us to translate our insights into hand-drawn illustrations, interpreting the underlying spiritual significance of the artifacts with passion and reverence. Our goal is to create a museum that resonates with the expectations of a new generation of visitors."
"The Bronze Statue and the Jade Artifacts, representing cultural treasures and narrative highlights, have been digitized to create an interactive space that spans across time, allowing visitors to experience and connect with a specific era."
13Two rounds of intense competition between leading domestic and international companies, at this very moment.Xenario's innovative approach ultimately secured the top prize.
They have pioneered a novel museum model.——Focusing not only on past achievements, but also on present and future implications and extensions. We envision a vibrant museum that can provide new expressions for artifacts, create a platform for dialogue across time, and allow scholars and the general public alike to experience the rich and enduring Chinese culture, fostering a deep sense of national identity and pride.
