Sources: CES official website, 9to5Google, 36Kr

CES, the Consumer Electronics Show (CES), is the world's largest annual consumer electronics trade show, held annually in January in Las Vegas. During CES, major manufacturers and exhibitors showcase their latest products, while consumers also use the event as a platform to explore and anticipate future technological trends in their personal lives.

For a comprehensive, highly interactive exhibition like CES, which maintains a high level of professional focus while delivering excellent trade opportunities for exhibitors and a comfortable viewing experience for attendees, its development trajectory has served as a benchmark for the domestic exhibition industry.

January 5, 2017: The new CES exhibition arrives! Join us as we experience the latest technological advancements.

CES is incredibly powerful.

CES, established in 1967, has a 50-year history. Over the past half-century, CES has witnessed the evolution of global electronic technology. In recent years, leading companies such as Microsoft, Samsung, Intel, Huawei, LG, Sony, HTC, Mercedes-Benz, BMW, Honda, Toyota, and many others have participated in the exhibition. Emerging brands like DJI and YI have also leveraged the CES platform to achieve significant growth.

In 2010, at the 43rd CES, over 2,500 companies participated, with more than 300 Chinese companies exhibiting. This year marked the first time CES invited Chinese business leaders to deliver keynote speeches, with Mr. Zhou Houjian, Chairman of Hisense Group, as the speaker.

In 2013, at the 46th CES, Microsoft announced its withdrawal, which initially raised concerns about the declining appeal of the event. However, within just 45 minutes, Chinese company Hisense secured the former Microsoft booth, originally acquired from DishNetwork, a U.S. satellite television service provider.

In 2016, the 49th CES featured over 4,300 exhibitors from 150 countries, showcasing approximately 20,000 new products across 190,000 square meters of net exhibition space, totaling 380,000 square meters. The event attracted over 153,000 attendees, with over 5,000 media outlets covering the event. A total of 41 keynote speeches and 200 academic seminars were held, and the annual Innovation Product Awards were presented.

What do the various "R"s represent: oversupply or initial stages?

As a leading indicator of consumer electronics technology, CES has witnessed the emergence and development of virtual display technology. In 2009, 3D glasses rapidly evolved into a thriving industry. Recently, concerns about a virtual reality (VR) bubble have emerged, and several VR/AR companies, previously favored by investors, have faced closure both domestically and internationally. Whether this represents a bubble or a period of industry correction remains to be seen, and the 2017 CES may provide answers.
VR (Virtual Reality): Virtual Reality
AR (Augmented Reality), Augmented Reality
MR (Mixed Reality); Mixed Reality
CR (Cinematic Reality): Immersive and Realistic Visual Experience.

CES 2013/2014: Early signs of industry development.

In 2013, at CES, Oculus first showcased the Oculus VR prototype to the public, marking the first time that the pre-production Rift headset was publicly displayed. At CES 2014, a greater number of emerging startups in this field were also present.

CES 2015: From Concept to Consumer

CES 2015 witnessed remarkable advancements in VR and AR, with established companies and newcomers alike capitalizing on the growing interest in VR technology. While opportunistic companies entered the market, the overall outlook for the industry remains increasingly positive. The Samsung Mobile VR headset, Gear VR, which had already gained recognition at IFA Berlin, made its debut at CES 2015, further highlighting the potential of mobile VR solutions.

CES 2016: "The War" Begins

By 2016, the industry was eagerly anticipating the debut of the first generation of consumer VR products at CES. Notably, HTC Vive, Rift's primary competitor, achieved significant success, demonstrating its capabilities through spatial positioning technology and precise tracking via the SteamVR motion controllers. This success solidified the position of Oculus and Vive, leading to the integration of eye-tracking technology with VR, opening up new possibilities for consumer applications.

CES 2017: Transformation and Advancement

In 2017, companies such as Oculus, Sony, Valve, and HTC focused on product updates, resulting in VR hardware that could be considered "next-generation." We anticipate significant advancements in wireless VR technology, as well as progress in eye-tracking and the development of VR center input devices.

The appeal of CES lies in the element of surprise; all trends and developments are revealed at the event itself.

China's "Face" Offensive

According to CES official statistics, of the 4,320 exhibitors at CES 2016, 1,416 were from China, representing 33% of the total, setting a new historical record. This rapid and concentrated technological growth in the East Asian region is comparable to the "Golden Age" of Japan.

"Furthermore, it is important to recognize that a significant portion of Chinese exhibitors are still in the early stages of their manufacturing processes, characterized by traditional and less sophisticated methods. While they have recognized the allure of cutting-edge technology and have identified ways to showcase their products, they currently lack the internal capabilities and resources necessary to fully leverage these advancements."

"We are particularly pleased to see Chinese brands participating in CES, alongside established companies."

LeSee's frameless television will be showcased at CES 2017. The design features a sleek, thin profile and utilizes a double-sided glass construction.

Xiaomi's entry into the US market is imminent. Xiaomi has officially announced the date of its 2017 CES product launch: January 6th, Beijing time, 3:00 AM.

Lenovo's second-generation AR glasses: the new glasses C200, and Huawei's VR products (specific models currently unknown) are also set to make a significant impact at CES.

How can I attend exhibitions in China?

"Visiting Las Vegas from afar is not a simple matter. For most attendees of CES, accessing the event's highlights requires utilizing alternative channels. This year, the options for doing so have expanded significantly."

1、Official Website:

Search the official CES (Consumer Electronics Show) website for relevant information. The CES website currently offers sections for registration and planning, exhibition guidelines, activities and workshops, conferences, news, and "Why CES?".

2、Official App

This year's CES has introduced the CES2017 App, available for download on both the Google Play and App Store. The app's description is as follows: "Use our map to find the nearest location to your exhibit, access the latest news and information from our 'Events' section, and connect with other CES attendees."

3. Third-party intermediaries

Leading domestic media outlets, including Sina and Phoenix, will launch live streaming platforms during CES, providing continuous updates on exhibition content.