Source: People's Daily Overseas Edition
Editor: Ou Yunhai

The launch ceremony for the Hans Christian Andersen China Special Exhibition was recently held at the Embassy of Denmark in China. The exhibition will begin touring Beijing, Nanjing, Shanghai and other cities from April 2017. It is also the first true exhibition in mainland China devoted to Andersen himself.

The special exhibition will display 20 Danish national treasures, including Andersen's original manuscripts, precious love tokens, family photographs, private letters and other valuable historical materials. Through the touring exhibition, Chinese audiences will be introduced to the remarkable life of the master storyteller.

China's admiration for Andersen is unique in the world. In fact, Andersen's fairy tales have long been included in Chinese primary and secondary school textbooks, making them familiar to people of all ages. This alone is remarkable and provides a basis for dialogue, cultural exchange and deeper mutual understanding between the two countries, said Danish Ambassador to China Friis Arne Petersen.

The exhibition has four themed sections: Meeting Andersen, Those Familiar Fairy-Tale Characters, Entering a Grand Fairy Tale, and Fairy Tales for a Lifetime. It is understood that all exhibits entered China through cultural bonded procedures. The exhibits were imported through Xiamen Port and were offered in a cultural bonded auction in Xiamen on February 18, 2017. After the auction, the collectors did not immediately take delivery; instead, the works joined the touring exhibition. This represents a combination of exhibition and auction, art and market, and is another successful case of China promoting cultural industries to bring in and go global.