Source: I Am a Designer

Observe Milan's new trends

Listen to the voice of Chinese design

As always, this year's Milan Furniture Fair presents in Milan furniture treasures that both express the history of furniture and serve as a barometer for the future market. The fair is certain to become a benchmark for the furniture sector. Follow PChouse to grasp global home-decoration trends at the earliest moment. Apart from the Milan fair, what else can visitors see and do in Milan? See Milan through the eyes of designers and experience the charm of the design capital.


Visitor guide

2016 Milan International Furniture Fair

Exhibition information: event name: the 55th Salone Internazionale del Mobile in Milan, Italy, 2016; English name: Salone Internazionale del Mobile; organizers: Fiera Milano and the Italian timber and decoration association; exhibition period: April 12 to 17, 2016; venue: Fiera Milano Nuovo Polo; address: Fieramilano, S.S. 33 del Sempione N. 28.

Home furnishing masters

Brand preview for the Milan Furniture Fair

The 55th Salone Internazionale del Mobile will be held in April 2016. As a global trendsetter for home and furniture design, it is undoubtedly a feast for the design world, attracting countless professionals to visit. As a world-recognized top professional fair, it provides designers with a platform for display and exchange, allowing design ideas to collide and spark through dialogue. Before the event, let us first follow the editor to understand the highlights of the 2016 Milan fair and experience the design appeal of some participating brands as a warm-up for this design feast.


The Oscar of home furnishing

Salone del Mobile came to China

On February 23, 2016, in Shanghai, the first Salone del Mobile.Shanghai, one of the design industry's most watched events, announced that it would officially appear at the Shanghai Exhibition Center from November 19 to 21, 2016. Many top Italian brands would use this opportunity to collectively display outstanding furniture and interior design, Italian lifestyle and cultural experiences, and further reveal the latest global trends in furniture and interior design.


Innovation in progress

2016 Salone del Mobile.Milano

Booth space at this year's Salone del Mobile.Milano was once again sold out, proving again that this is an event not to be missed by industry enterprises, operators and visitors. As a platform gathering the latest home furnishing products from around the world, the Milan International Furniture Fair marked its 55th year. It has consistently advocated innovation and internationalization, and the number of international exhibitors continues to grow, now accounting for 30% of all exhibitors.


Travel around Milan

Designers take you through a country of art

As a world design event, the Milan International Furniture Fair attracts designers from around the globe to visit and study. In addition to learning global home-decoration trends and world-class design concepts at the earliest opportunity, visitors can also enjoy traveling through a country of art. What should first-time visitors see in Milan? PChouse interviewed designers Peng Zheng and Zheng Hong, both of whom have visited the Milan fair, and asked them to provide experience and suggestions for newcomers.


Standing out in Milan

New product launch by leading furniture brands

The annual Salone Internazionale del Mobile has long been a gathering and exchange site for home designers around the world, leading the top fashion trends in global furniture. Recently, Red Star Macalline built a platform and joined hands with ten design masters from the C Foundation and ten outstanding Chinese furniture brands. With innovative new works from each brand and under the theme of 'contemporary Chinese life philosophy', they represented China's furniture industry in standing out and making a high-profile appearance at Milan Design Week 2016.


LWW FCF model

Global customization for high-end furniture

On the morning of April 14, LWW Custom held a press conference at the Milan Furniture Fair. Mr. Li Zice, chairman of LWW Group, delivered a keynote speech titled 'FCF model: global customization for high-end furniture', explaining the influence of LWW Custom's FCF model on the high-end furniture sector and its new developments in high-end furniture customization.