As an important part of the modern service industry, the exhibition industry is known as a sunrise industry. With the development and upgrading of modern marketing technologies, the exploration of new exhibition themes, the application of new display technologies, and the rise of innovative thinking in exhibition organization, the exhibition industry not only brings large flows of people, logistics and information to exhibiting sectors and becomes a platform connecting manufacturing and consumption, but also generates extensive spillover effects for host-city industries and surrounding economies. It has therefore formed a large industrial chain covering organizers and co-organizers, venue operations, exhibition design and construction, and exhibitor and visitor recruitment. For this reason, the exhibition industry also has the characteristics of a traditional labor-intensive industry.
Internet Plus Exhibition: Understanding New Industry Trends
With the arrival of the Internet Plus era, the broader context of China's economic transformation has created a new environment for China's exhibition market. New concepts such as O2O, smart mobile terminals, informatized data and the big data economy have emerged, spread and become popular at great speed, prompting consensus and experimentation across industries. The exhibition industry is also reflecting collectively and beginning active self-examination. In particular, the bold exploration and constant questioning by exhibition professionals in recent years show that awareness of Exhibition Plus Internet is awakening within the industry. Internet Plus is rapidly transforming and disrupting traditional management models and operating habits in exhibitions. It is influencing exhibition marketing and communication methods, and changing the direction of markets and channels.
Improving Construction Efficiency and Reducing User Costs
In 2015, Huizhancheng emerged in response to industry needs. Drawing on more than ten years of professional experience in the industry, the platform aims to use new internet technologies and interactive experiences to address the pain points of display design companies in customer development and to meet exhibitors' needs for worry-free, labor-saving, secure and reliable exhibition stand construction.
Through proactive development, strict screening, on-site inspection and careful evaluation, Huizhancheng has built a powerful global display supplier database. Using a data integration system, it can intelligently and standardly match stand construction needs according to exhibitors' service regions, industry characteristics, marketing cost budgets and other factors. This saves time, manpower and capital costs for both supply and demand sides and helps improve project decision-making and execution efficiency.
Controlling Construction Quality and Safeguarding Service Standards
The Zhan Tai Bao service launched by Huizhancheng is known as the Alipay of the exhibition industry. It establishes a third-party platform that provides independent supervision, acceptance inspection and fund custody services for booth construction. On the one hand, supervision of the construction process effectively standardizes safe operations, standard construction and material use by exhibition design and construction companies. On the other hand, Zhan Tai Bao also holds project funds in custody for both supply and demand sides and makes payments step by step according to the third-party contract, helping both sides avoid final-payment disputes. In this way, it is responsible to both parties and ensures the best realization of both sides' interests in exhibition stand construction.
Adding a Stand Supermarket to Meet All Types of Needs
Huizhancheng is about to launch a new Stand Supermarket section. The service is aimed at the needs of small and medium-sized enterprises, companies with limited budgets, and first-time exhibitors. It sincerely invites display companies to open stores and provide one-stop stand solutions that are green, environmentally friendly and convenient to build.
As an industry leader in the Exhibition Plus Internet era, Huizhancheng builds a bridge between exhibition companies and exhibitors, enabling both sides to cooperate with higher efficiency, lower cost and stronger trust. This is bound to bring positive and active changes to the entire industry.
Huizhancheng makes exhibition construction simpler. Free hotline: 400-6569-000.
Huizhancheng provides global customers with one-stop services including online design creativity, exhibition display and engineering supervision, and is committed to making exhibition construction simpler.