This morning, the "Exhibition Management (Intermediate) Training Course" officially commenced at the scheduled time. Association Secretary-General Chen Jian, along with the course instructor, delivered a brief speech.
Association Chairman Chen Jian delivered the first lecture to the participants, titled "The Development and Changes of the International Exhibition Industry and the Shanghai Exhibition Industry."
The participants attentively listened to the lecture and were deeply impressed by the course content.
After the morning session, the participants continued to engage with Chairman Chen, seeking further insights.
Following lunch, a brief icebreaker activity was conducted to facilitate interaction among the participants.
The participants, shedding their initial shyness, introduced themselves and their companies in a natural and straightforward manner.
The classroom atmosphere became more relaxed and engaging.
In the afternoon, Professor Wang Chunlei from Shanghai University of International Trade delivered a lecture on "Marketing Management."
During the break, students and teachers interacted.
This was the first day of the training course, and the association has been increasingly focused on providing professional training to its members. The association carefully considers the course content and instructor selection, ensuring high quality.
The association hopes that the young professionals in the exhibition industry will continue to progress and achieve their goals.