2018 International Exhibition Industry CEO Summit in Shanghai

Guest and Content Introduction (III)

The 2018 International Exhibition Industry CEO Summit in Shanghai will be held from June 21st to 22nd, 2018, at the National Exhibition and Convention Center, InterContinental Hotel, and will feature high-level discussions on the following three topics:

Topic III: Globalized Exhibition EnterprisesTopic III: Globalized Exhibition Enterprises - Guest and Content Introduction:

Mr. Ma Guo Lin

Manager, Asia-Pacific Division, International Exhibitions Association

Moderator for Topic III

Mr. Ma Guo Lin is the General Manager of the Asia-Pacific Regional Branch of the International Exhibitions Association (UFI) and BSG Company. BSG Company focuses on commercial strategic consulting and market research, with a focus on the development and trends of the Asian exhibition industry.

Robert Heinemann

Chief Executive Officer of Heinemann Enterprise Management Consulting Ltd.

Speech Topic: Recruitment and Development of Global Talent

In the past 4 years, Mr. Robert Heinemann has been the Global Human Resources Manager for the Munich Exhibition Group. He has not only created and implemented international human resource strategies for the company, developed various human resource-related tools and concepts, but also been responsible for the international recruitment of almost all senior positions within the group.

Mr. Ai Xin Ke

President of Heinemann Exhibition Group/Bowe Group Asia

Keynote Speech: Development Strategy of International Exhibition Enterprises

Mr. Ai Xinke assumed the position of CEO of Asia Business Weekly in November 2007, and was subsequently appointed Chairman and CEO in March 2009. He possesses over 25 years of experience in managing and developing business-to-business media, spanning emerging and mature markets across Asia and Europe.

Mr. Cao Wei

Vice President, Donghao Lansheng (Group) Co., Ltd.

Speech Topic: "Going Global" - Opportunities and Challenges for Domestic Exhibition Enterprises

Mr. Cao Wei has held senior management positions in large state-owned enterprises, with extensive experience in foreign trade and financial investment. He previously served as Deputy Director of the Personnel Department of the Shanghai Foreign Economic Trade Commission and as Vice President of Shanghai Lansheng (Group) Co., Ltd.Donghao Lansheng Group is currently the largest state-owned exhibition group in Shanghai, with annual revenue exceeding 10 billion RMB solely from exhibition business.As a domestic exhibition enterprise with significant scale, Donghao Lansheng has been exploring how to further develop into a leading international exhibition group. Is this achieved through acquisitions and mergers, or through project transplantation?

Mr. Cao Wei will share with attendees what they have already done, what they are currently doing, and their plans for the future, outlining how Donghao Lansheng Group will step onto the international exhibition stage.

Lead Operations Officer, Greater China, Ledex Expo Group

Speech Topic: Talent Acquisition, Selection, Utilization, and Employee Motivation for International Exhibition Companies

Ms. Li Ya Yi has been working in the exhibition industry for 25 years. Since joining Ledex in 1998, she has consistently demonstrated outstanding performance and has been awarded several important Ledex awards. She was also responsible for restructuring the Australian International Sales Department, expanding exhibition business in Asia, and establishing key business units such as the Ledex Expo Group's Beijing headquarters, Shanghai branch, and Shenzhen branch. Currently, Ms. Li Ya Yi will be responsible for all exhibitions and operations in the Greater China region, including sales and marketing responsibilities.

Seminar Session: Opportunities and Challenges for Young Talent in the International Exhibition Industry

Moderator: Mr. Gu Xue Bin - President, Info Salons Greater China

Seminar Guests:

Mr. Liu Xun - Vice President, Shanghai Wan Yao Qi Long Exhibition Co., Ltd.

Ms. Sang Ying - Deputy General Manager, Shanghai Bai Wen Exhibition Co., Ltd.

Ms. Gong Kangkang - General Manager, Bo Wen China (Hangzhou)

Ms. Yu Huanhuan - Marketing Expert, Alibaba Group, Taobao - Marketing Department

The guest speakers for this seminar are all young management personnel from the industry. During the seminar, the speakers will introduce and share their professional development experiences, and offer their opinions and suggestions on how to cultivate young managers.

If you would like to obtain further information about the conference, please visit our official website.www.shanghaisummit.orgAlternatively, you can scan the following two QR codes to follow the conference WeChat account and stay up-to-date with the latest news.

We look forward to your participation!

Shanghai Exhibition Industry Association

TEL: +86-21-38452013

FAX:+86-21-38452002

EMAIL: roy.luo@sceia.com.cn;
vky_xu@sceia.com.cn